Rediscover the Lufthansa Group brand

At a glance
At a glance

Our shared origin in the heart of Europe unites us

With over 500 companies, and market leaders in a wide range of business areas, we represent diversity and openness like no other company in the aviation industry. We connect people, markets and cultures.

Brand elements
Brand elements

A clear umbrella for all the group brands

The new Lufthansa Group brand elements.

Brand elements
Brand elements

The new brand – self confident in capital letters

The corporate brand is visualized by the combination of a clear and concise word mark Lufthansa Group and the figurative mark crane. The word mark is written in self-confident style using capital letters, thereby creating a visual image of its claim to leadership. The crane is a clear reference to the Lufthansa heritage.

Brand elements
Brand elements

The new Lufthansa typeface – a system to meet the requirements of the future

The appereance of the typeface is minimalist and timeless, while offering optimized readability and flexibility.
The thin font and use of capital letters are key features of the group's new design.

Brand elements
Brand elements

The color scheme – familiar but still independent

The Lufthansa blue is taking on more depth and a more elegant appearance. White contributes lightness and an independent appearance. Yellow is employed for accents. The previously dominant gray will be used significantly less often than before.

Brand elements
Brand elements

Our new style for infographics and illustrations – from informative to entertaining

Infographics make complicated things accessible and easy to grasp. Ilustrations turn complex matters into pictures and tell stories. They appear in a wide range of media and may be static, animated, or interactive.

Our design principles
Our design principles

Our new design embodies our identity

Confidence and openness, innovation and the desire to connect people across every kind of border are expressed in our brand.

Our design principles
Our design principles

Our heritage creates a common future

Word mark and color scheme clearly reference the original Lufthansa brand.

Our design principles
Our design principles

Our size makes us strong

Word mark and typography symbolize strength and a claim to leadership. We use capitals and employ the typeface and word mark confidently.

Our design principles
Our design principles

Open-mindedness is part of our DNA

Our cosmopolitan outlook translates into a generous use of white space. This provides us with room for innovation and creativity. Our layout principle creates expansive spaces, is welcoming and inspiring.

Our design principles
Our design principles

The employees of Lufthansa Group make the difference

Our efforts are for people. They are our strength.
Authentic images show our personality and create closeness.

Our design principles
Our design principles

Our world knows no boundaries

The circle, a universal symbol of unity, serves as a connecting graphical element. It draws and directs the attention of the viewer and is also employed in infographics and illustrations.

Making of Lufthansa Group
Further Information
Further Information

Further information

Lufthansa corporate design guidelines
Click here for the new guidelines, templates and downloads.

Lufthansa image database
Click here for new stock images.

Lufthansa brand hub
Discover the new corporate design of the Lufthansa airline.